Welcome to The Rooster! A locally-focused community magazine from Spareparts fueled by our favourite people from across Western Canada.

Super Admin's picture
Tyler Daku

Recent Articles

Dragon Jam

A Party Waiting To Happen

By Super Admin from , on Tue, 2012-03-20 08:55
dragon, Jam, party, Lifer, Fernie, Sun, UV, Grilamid, Base Curve, Warranty, Look, Style, sunglasses
We recently described the Dragon Jam as a sunglass that "spent a little too much time at the party", then we realized this was a mistake because there is no such things as too much time at a party. If you have been keeping an eye on The Rooster lately you will see that as you read this post a group of the Spareparts family is on our way to Fernie to party like absolute rock stars for a couple of action packed days. Now we all know that the sun comes up a little early after a solid... [Keep Reading]

Hipster Branding

By Super Admin from , on Wed, 2012-03-21 17:18
Dave Spengeler, Hipster, Hip, Logo, Image, Look, design, Marketing, Market, Consumer, Product, Helvetica, Straight Edge, mustache, Clean, Popular, culture
Dave Spengeler is a man who apparently knows a thing or two about popular culture. He has harnessed some of his artistic talent and turned some of the world's most iconic logos into modern day "hip" symbols.  Using currently well-liked images such as Helvetica font, mustaches, anchors and cleanly-drawn lines he creates "Hipster-Friendly" versions of some of the most recognizable names in consumer products.Take a look at some of the images here and let us know your... [Keep Reading]

Red Bull Stratos

First Manned Mission

By Super Admin from , on Tue, 2012-03-20 08:55
red bull, Stratos, Felix Baumgartner, Austria, 2005, Stratosphere, Jump, Skydive, Freefall, Land, Science, Medicine
Red Bull Stratos has been in the works since 2005 and in the years that have past things have been happening, under the radar that will serve to advance medicine and science for years to come. What Felix Baumgartner and the Stratos team are looking to accomplish has not even been thought about for nearly 50 years, and the way they are going about it is truly revolutionary. The science and engineering behind the project come as a result of the outside the box thinking, passion and financial... [Keep Reading]

Smith Serpico

Don't Leave Home Without Them

By Super Admin from , on Mon, 2012-03-19 08:55
Smith, Serpico, Metal, aviator, Sunglass, Classic, Timeless, design, TLT Polycarbonate, Lens, Look, Spareparts
SMITH is one of those companies who have spent years working to build a reputation they can be proud to stand behind, and the SERPICO is physical proof that they have accomplished this goal. Worn by countless people the world over who are looking for the classic aviator look in a frame that can stand up to unheard of amounts of abuse, there isn't much this sunglass can't handle. With a TLT polycarbonate lens and the frame made from the type of metal you wish they would have used on your... [Keep Reading]

FRESH! : Nixon

Raw Icon Belt

By Super Admin from , on Mon, 2012-03-19 09:09
nixon, Belt, Icon, Fashion, Subtle, Style, Compliment, Complete, Accessory, Spareparts
Nixon continues to re-invent themselves as they move toward a new esthetic that is clean, simple and definitely FRESH! They are accomplishing this by using subtle designs and mellow, understated colorways in their spring line that allow you to make the statement with the way you live your life, rather than the clothes you wear. Another great feature of product like this is that it allows wearers to show their stripes in many different settings, thanks to the versatility of the pieces.One of the... [Keep Reading]

Music Monday : Neon Trees

By Super Admin from , on Mon, 2012-03-19 09:06
Music, SxSW, Neon Trees, 1983, Festival, summer, The Killers, 30 Seconds To Mars
Thanks to the recently wrapped up SXSW festival in Austin, we have seen a spike in the popularity of several different music genres. Showcasing everything from hip-hop, to rock to indie the 5 day long fest saw start to finish bangers go down. A few standouts are sure to ride their kick-start into the summer festival season and beyond.One of these acts is California's Neon Trees. With a sound that is perfect for when the windows are rolled down this up beat indie-rock group with keep spirits... [Keep Reading]

FRESH! : Michael Kors

By Super Admin from , on Fri, 2012-03-16 08:35
spring, summer, 2012, Season, Micheal Kors, Watch, Accessory, Accessories, Designer, Fashion, Rose Gold, Dark, Leather
Season after season we have seen MICHEAL KORS gaining popularity in every one of our stores and now online. Thanks to this we have been able to bring in more styles than ever for the upcoming season. Dark leather and rose gold finishes continue to trend as well as high-polished bands and timeless face designs. Being on the tip of every fashion trend worldwide, MK has these looks in spades and now we are passing them along to you.Whatever you are after from an everyday casual piece, to the... [Keep Reading]

Oakley Changeover

A Combination Of Perfomance & Beauty

By Super Admin from , on Fri, 2012-03-16 08:37
oakley, Unique, Changeover, Sunglass, Red Carpet, Look, Rock, Metal, Plastic, new, O Matter, C-5, Optics, Spareparts
A few years back when Oakley wanted to change people's perception of their brand, THE CHANGEOVER is exactly what they had in mind. This frame embodies what OAKLEY does best blending shapes and materials to bring the world a never before seen piece of optical genius. The large shape of The Changeover allows it to be worn in a variety of ways, from the everyday relaxed feel, to the ready to rock red carpet look.The lightweight wearability of Oakley's patented O Matter combined with... [Keep Reading]

New Tiger Woods Trailer

Swinging Giant vs. Crimson Cat

By Super Admin from , on Fri, 2012-03-16 08:28
EA Sports, Tiger Woods, Shaq, Golf, Video Game, Interactive, Game, Online, Course, Player, Shaq-Fu, Sega
In the latest release from the EA Sports juggernaut, we see gameplay from the upcoming release of Tiger Woods PGA Tour 13. The newest rendering of the game let's players take the game in their own hands, literally, thanks to the new, interactive platforms available on game consoles. In this sneak peek we see Shaq and Tiger face on in a battle of whits and skill that will ultimately be decided on the green.It's a little shocking to think how far the TW game franchise has come and even... [Keep Reading]

Marc 096

Set For Summer

By Super Admin from , on Thu, 2012-03-15 08:35
marc jacobs, marc, sunglasses, Sunglass, Fashion, Runway, Look, Designer, summer, Icon
The Marc Jacobs 096 is one of the most popular sunglass frames we have ever carried. Looking just as nice on the ladies as it does on the gents the masterpiece of the MJ line is a must have as the summer months inch closer and the need for an ultra-stylish pair of shades increases. So why not check out a pair of these beautifully crafted pieces of runway fashion and find the pair that is right for you.Amongst the run-of-the-mill imitators that litter the landscape of what may be called fashion... [Keep Reading]

Pages

Twitter Facebook YouTube

Recent Tweets

Contributors

Calgary

See all

Winnipeg

See all

Saskatoon

See all

Regina

See all

Kelowna

See all

Shop our Grad Gift Guide!

Listening Station