I don't get excited. Okay, well I do but when it happens it's usually because something awesome is happening in the industry of action sports or lifestyle-based fashion. And on this occasion, the news that broke is absolutely, without a doubt monumental in what it means for the BRAND involved, the athlete and the industry as a whole. Free surf icon and ambassador for all that surfing should be, Joel Tudor has found a home with SPY OPTIC, a brand that we have been working very closely with for years now.

Seeing Joel settle into a roll at SPY comes as a result of the recent release of their CROSSTOWN COLLECTION which can be found ONLINE and at SPAREPARTS STORES across western Canada. The reasons he has for joining the brand are the same ones Joel has when he does anything in the surf industry and that is because he truly and deeply believes in what they are doing. Not the type of person to make a decision based on dollar and cents but rather simply what makes sense Joel chose to endorse the CROSSTOWN COLLECTION because of the way it is styled and built and also the way it looks and feels.

SPY Unveils its Crosstown Collection

In his own words Joel described joining SPY as "I'm happy I?ve found a home at SPY where I don't have to worry about wearing tacky sunglasses or prescription frames that only kooks would be caught dead wearing" which basically cements the fact that Spy's new direction is something that not only people in the surf industry need to take note of, but those in the fashion sector as well. Being designed by some of the most creative minds on the planet and handmade by people who really understand what it takes to make a quality sunglass the new direction of Spy is something that will stand up over time and have anyone who chooses to wear it feeling comfortable and stylish on a full-time basis.

Get INTO SPAREPARTS right now, or head to our WEBSITE to see what all the fuss is about and why people as iconic and legendary as Joel Tudor are choosing the California mainstay as they weapon of choice when it comes to battling the sun on a daily basis.