Quiksilver is a brand that is steeped in tradition and has built their name by associating themselves with some for the most creative, influential and talented forces in the world of action sports and the alternative lifestyle that goes along with it. The images that carry the brand are as diverse and eclectic as the people who create them, allowing the company to have a versatility that few others can achieve, at least on an organic, authentic level.
A recent project with skate giant "The Berrics" further cements the companies mindset and plants them firmly on the top of the game, where they have been positioned comfortably for decades now. It features some of the most stunning visuals the skate industry has ever enjoyed and would be a great theatrical piece even if it wasn't tied to this great pop-culture friendly sport.
It features a name you might not be familiar with in a setting that may also come as somewhat of a surprise. The skater's name is Austyn Gillette and the city is Los Angeles, and while you think you may know The City Of Angles, you likely have never seen it like this before. It is filmed on the east side of the city in neighborhoods that are at times less than appealing and are seldom seen on the pages and screens of tourist guides and other fancy things.
Nonetheless the images are absolutely stunning and the cinematography is certainly a thing of beauty and have been created by the talented eye of Colin Kennedy who takes a different approach than many other videos which have come before this piece. The editing is crisp and allows some real and true insight into what life is like on the streets of East L.A. coupled with this imagery is Gillette tearing apart makeshift features and flying around like a man possessed.
So enjoy the video and then get into Spareparts where we are on the cutting edge of everything that is hot, fresh and on the tip of the best trends in the industry. Or browse the selection Quiksilver product that we have on display via our website this season that will take you from the Summer season and into the Fall with a style and flair that is as unique and creative as the people who create and wear it.