Nixon is a company that has spent the past few years shedding the skin they were in as an upstart company who was known for bringing to the market a collection of products that shunned the idea of growing up all together. However, over this past few years the company has grown very much indeed, on it's way to becoming one of the most respected accessory manufacturers in the entire industry. The look of Nixon today is vastly different than when they began, all the way back in 1997 and the products they are bringing to market now are certainly a reflection of this.
The mentality of the group has changed and thus, so must their creations in order to properly mirror the direction they are heading in. The have gone from loud and slightly "gimmicky" with the likes of The Dictator to clean and polished with pieces like The 51-30 and The Superior taking up the torch. Not only have the watches that Nixon produces changed vastly, but also the rest of their accessory line, which has now grown to include select clothing items available worldwide.
Also seeing changes recently is the way the company interprets their product and brings it to the public by way of marketing. With a cleaner, more simple vibe to the overall approach that Nixon takes to it's visuals, they are starting to engage a side of the industry that was unavailable to them with their previous esthetic. So it is with this new movement and new look in mind that they present their annual Fall/Winter lookbook, this time, in the form of a video.
The visual are a journey and the story of a man and a woman, who are traveling, waiting and experiencing life as it comes at them during this substantial change in weather and scenery. Have a look at the new wave of Nixon marketing and then do yourself a favor. Get into any of the 7 great Spareparts locations across western Canada and see the products featured here in one of the widest arrays of Nixon makings the world-over.
Or if you would prefer to continue your browsing online, head over to www.sparepartslife.com where you can see it all with the click of a button.