G-Shock has changed the face of accessories as we know it. From making streetwear and it's culture an integral part of mainstream fashion, to providing service men and women a watch that they can both feel comfortable and perform in is not an easy feat and they have accomplished it seamlessly. Thanks to three decades on the market the brand has been able to build on their experience and continue to bring to the table some of the most innovative and forward-thinking products we have ever seen.
Spareparts embraced the G-Shock family a few years back and since then we have seen nothing but a massive wave of success following the brand. The have supplied us with many limited edition pieces as well as some classic and steady bangers to help give the brand's huge following what it desires season after season.
So to celebrate this success G-Shock just had a 30th anniversary party in NYC to mark the monumental occasion and a few of our Spareparts staff from the Winnipeg shop were lucky enough to go down and check out the celebration!
I say they are lucky not only because they got to be a part of G-Shock history, but also because of what that includes. They had the opportunity to mingle with high-profile athletes like Nigel Sylvester, and Stevie Williams, as well as the brand's creator and founder, but also G-Shock put on a show that they will never forget.
With the likes of DJ Drama and Slaughterhouse taking to the stage it is likely that the party was bangin' and went to the early hours of the morning, but when iconic rapper and industry legend Eminem grabbed the mic, it is a surprise to see that the roof is still attached to the venue.
Have a look at a few select photos from the event and then do what you always do and get down to Spareparts right now to grab a new G-Shock for yourself to hit the Fall season running. Or if you would prefer to sit where you are, rock some Marshall Mathers and do some shopping, than you can just click on www.sparepartslife.com and do it that way.