Amy Lombard is a New York based photographer who took in start up website Kickstart to bring to life an idea that an innumerable amount of people probably have every day; what if IKEA was real life. Please see 500 Days Of Summer for a reference to this. Having the Swedish furniture store become your home is something that can usually be done for a few thousand dollars a room. There is one issue though, what if you don't want to keep it? What if you are just killing time while your parents look for new linens or your husband chases after a new book shelf.
Enter the theme behind the book. People using the pre-constructed rooms to entertain themselves or relax during a brief period of their day. The candid moments are something that not only shows some great design work by IKEA's marketing and merchandising teams, but also some very real insight into the human psyche as people find moments of privacy and comfort in a very public setting.
Check out the video, pledge your support, or maybe even get yourself a copy of the book when it comes out!